Malcolm Fox, Nicholas Fox

Meet the Team

Gratitude is a community-based streetwear brand that puts an emphasis on the importance of showing gratitude in one's everyday life. Founded in 2019 by Nicholas Fox and Malcolm Fox, our goal is to provide high quality garments that express our belief that practicing gratitude can lead to an overall better life.  The word gratitude is the experience of counting one's blessings, the feeling that best embodies the phrase "Thank You." It is a word that has brought tranquility and positivity to our lives and something that we believe no one can live without! Our goal is make cool clothes, create cool spaces, and give back to the community to perpetuate this cycle of showing gratitude. Join the gratitude family and express your reason for being grateful today! Gratitude is also known for its collaborations with large brick and mortar retailers like Footlocker, Lids, and university bookstores, as well as its consistent efforts to collaborate and reinvest into the community through scholarships and educational funding.

Malcolm Fox (Chief Operating Officer)

Malcolm currently works on the Global Supply Chain Team at McDonald’s HQ in Chicago. He graduated Cum Laude from Howard University’s School of Business. His love for both fashion and community service make Gratitude the perfect outlet for him to express his values. In his free time, Malcolm enjoys developing creative marketing ideas, travels, and spending quality time with loved ones. When asked what gratitude means to him, he says: “It’s a way to live. Gratitude is the hidden gem that will unlock the greatest blessings life has to offer.”

Favorite Sneaker: Maison Mihara 

Favorite Brand (other than Gratitude): Palm Angels

Favorite Gratitude Memory: Donating $20K to Phillips High School, his alma mater

Nicholas Fox (Chief Executive Officer)

Nick is a 3L at Georgetown University Law Center,. He graduated Cum Laude from Butler University. His passion for streetwear stems from his childhood when his favorite things to draw were flame embossed chevy box whips and the next super saiyan level. Inspired by sports and streetwear culture of the 2000s, Gratitude has become his outlet to release designs that speak to his younger self. He spends most of his time traveling, watching anime for inspiration, trying new foods and executing new ideas. If you asked him what gratitude meant to him he'd say, "it's more than a word, its more like a demonstration. Gratitude can be exhibited in every facet of your life, the way you talk, think and make decisions." 

Favorite Sneaker: Jordan 3, but really the 4 iykyk 

Favorite Brand: (other than Gratitude): Evisu/Supreme

Favorite Gratitude Memory: Partnering with Project Love Chicago to deliver 13 college scholarships.