100 Scholars: The Cubs x Gratitude Collab
gratitude was built on family. co-founded by brothers malcolm and nick fox, the brand has always been about more than clothes — it's about the people and communities that shape who you become.
cubs scholars is one of those communities.
the organization invests in chicago youth through scholarships, mentorship, and long-term support. malcolm was given a $20,000 scholarship to college through cubs scholars, along with mentoring that carried him well beyond graduation — support that's continued every step of the way, post-college included.
so when cubs scholars asked gratitude to design a commemorative shirt celebrating the induction of their 100th scholar, it wasn't just a collab. it was personal.
the back of the tee lists all 100 inducted scholars by name.
the design
the tee shows the cubbies with gratitude’s spin, marking over a decade of impact (2013–2026). the back of the shirt lists every one of the 100 scholars inducted through the program, turning the piece into something closer to a keepsake than merchandise.
detail of the cubs x chicago scholars graphic.
the moment
this year, all 100 scholars were invited back for the annual scholars induction breakfast. It was a full-circle moment — a program built around the milestone, every scholar receiving a tee and a commemorative 100th Scholar lapel pin to mark the occasion.
malcolm spoke on a panel at the event, sharing his own journey as a Cubs Scholars — from receiving the scholarship, to building Gratitude, to designing the very shirt being handed out that morning.
it was an honor to be part of it — not just as a brand, but as a scholar.
can't live without it.
gratitude x cubs scholars — celebrating 100 scholars strong.