Chicago, a city renowned for its rich cultural tapestry and vibrant urban landscape, has also emerged as a pivotal hub in the evolution of luxury streetwear. This unique style, which blends high-end fashion with the grit and authenticity of streetwear, has deep roots in the Windy City. In this exploration, we delve into the journey of Chicago's luxury streetwear, tracing its origins, its rise to prominence, and its current status in the global fashion scene. The Birth of a Style The story of Chicago's luxury streetwear begins in the bustling streets and diverse neighborhoods of the city. In the late...

Wilson & Dreamville’s Chi League During Summer 2021, Wilson Basketball & Dreamville teamed up to bring back a popular event in Chicago sports: Chi League Pro Am. The two organizations chose Gratitude Chicago as one of two clothing brands that were recognized at the games & allowed to set up a pop up shop at every game for the duration of the tournament.  Wilson Basketball's Instagram: https://www.instagram.com/wilsonbasketball/  Dreamville's Instagram: https://www.instagram.com/dreamville  Announcement Post: https://www.instagram.com/p/CSSMCMnLrBh  Foot Locker In July of 2020, we released our “From The Go, Who Knew A Flower Would Grow” collection in collaboration with Foot Locker. This collection was our first release...

"We take pride in using fashion & our brand's platform to stress the importance of incorporating gratitude into your everyday life. I speak all of the time about how grateful I am for the endless opportunities & experiences I was afforded as a student at Phillips and I always pledged to pay it forward. With “The P” initiative, my goal was to show my gratitude for the school by using Gratitude Chicago’s platform to fundraise for its new STEM Department. ”– Malcolm Fox, Co-Founder of Gratitude Chicago & 2017 graduate of Bronzeville’s Wendell Phillips High School. This Fall, Wendell Phillips...